Dermclúb
Shopify Website Redesign, Custom Development & SEO
Transforming an existing Shopify template into a distinctive, custom digital experience for a modern aesthetics brand.
The Project
Dermclúb is a modern aesthetics brand offering advanced skin and beauty treatments, memberships, and curated skincare products.
What began as ongoing improvements to an existing Shopify website evolved into a comprehensive redesign. Morris Made reimagined the site's visual presentation, page layouts, navigation, and functionality, transforming the original template into a more customized experience that reflects the brand's identity.
The collaboration continues through ongoing development, content improvements, and search engine optimization.
The Platform: Shopify
The Approach
A Complete Visual Transformation
Redesigned the existing Shopify website with a cohesive visual direction, refined typography, updated layouts, and thoughtful design details.
The goal was to create a polished, consistent experience across the website while making it easier for visitors to discover treatments, explore memberships, and shop products.
Custom Treatment Experiences
Developed customized Shopify treatment-page templates that combine detailed information with an engaging, intuitive browsing experience.
Key features include:
Interactive treatment-category navigation
Prominent booking calls to action
Treatment applications and highlights
Before-and-after results galleries
Testimonial sections
Educational FAQs and treatment information
Responsive layouts for desktop and mobile
These reusable templates support a growing treatment library while maintaining consistency across the website.
E-Commerce & Membership Improvements
Redesigned and refined product and membership experiences to improve visual hierarchy, usability, and content presentation.
Work included improvements to product purchase and subscription areas, ingredient highlights, membership layouts, and navigation between related offerings.
Ongoing Search Optimization
Developing a stronger foundation for organic search through expanded treatment content, improved page structure, relevant FAQs, and strategic internal linking.
The ongoing SEO work focuses on making individual treatments easier to discover while providing visitors with more useful information.
The Result
A completely reimagined Shopify website that combines a cohesive visual identity with custom functionality, clearer content organization, and a more engaging user experience.
What started as an existing template has evolved into a highly customized website designed to support Dermclúb's expanding services and ongoing digital growth.
An Ongoing Partnership
Morris Made continues to collaborate with Dermclúb on website development, design improvements, content updates, and SEO, allowing the website to evolve alongside the brand.